Mona Lisa Takes a Break: EasyJet’s Fun “Get Out There” Campaign
EasyJet’s Summer 2023 campaign, “Get Out There,” brings a playful twist to the world of art. The airline has taken iconic historical figures, like the Mona Lisa, out of their traditional settings and placed them in travel-friendly scenarios. While the Mona Lisa may not be jetting off for a holiday herself, the campaign imagines what would happen if these famous art figures could take a break and explore new destinations.
Mona Lisa’s Big Holiday? Not Quite…
Though the Mona Lisa won’t be swapping the Louvre for a sun lounger, EasyJet’s campaign brings a cheeky twist to the notion of wanderlust. In the campaign, the world’s most famous portrait has left her frame (at least in spirit), lounging by the beach or sipping drinks by the pool. It’s all part of a fun, lighthearted way to promote travel for the summer season. The idea plays with the thought of these historical figures finally getting some well-deserved time off, swapping the quiet galleries for new and exciting experiences.

The True Story of the Mona Lisa’s Travels
While EasyJet’s ad imagines Mona Lisa on holiday, the reality is that this iconic artwork has not ventured far from her home at the Louvre for decades. The last time the painting left France was in 1974 for a brief tour of Russia and Japan. These rare outings for one of the world’s most valuable pieces of art have made headlines. In fact, it is said that when the Mona Lisa was transported in the 1970s, the Louvre had to take extreme precautions to ensure her safety, including a specially designed glass case and armed guards!

Why EasyJet’s Campaign Works
The idea behind EasyJet’s “Get Out There” campaign is simple: it taps into the universal appeal of travel and the desire to break free from the ordinary. By incorporating well-known figures from art history, EasyJet gives us a humorous and whimsical way to think about vacationing. Whether it’s the Mona Lisa, the Thinker, or other famous figures taking a break, the campaign reminds us that everyone, even timeless pieces of art, could use a little vacation from the routine.
It’s a fun way to encourage people to embrace the adventure of travel and make the most of their summer holidays, with a humorous and light-hearted connection to art.
Conclusion
While the Mona Lisa herself won’t be jetting off with EasyJet, the campaign brings a smile to anyone who’s ever imagined what famous historical figures might do if they had the chance to take a break. This playful concept blends art with travel in an unexpected, fun way. EasyJet has successfully sparked our imaginations, urging us to “get out there” and explore the world—just as the Mona Lisa might if she were to finally take her long-overdue holiday.